Sports&Life Business talks

Are you passionate about the industry of sports business? Would you like to get closer to the industry or broaden your knowledge about sports from professionals in the field? With Sports and Life Business Academy you have the opportunity to learn from the best professionals in the sector in a 2 day seminar organized by Sports&Life Group.

Sports&Life Group is a global sports business company with offices in Spain, Mexico, Japan and S.Korea founded by the former FC Barcelona and Spanish National Team legend Andrés Iniesta. With more than 10 years of experience in sports marketing, consulting and content production, we work with brands and elite athletes to build strategies focused on the sports and entertainment industry.

We offer you the possibility to meet and listen to Andrés Iniesta and its working team, as well as all our successful colleagues and partners from the most reputed companies and organizations in the sector.


Tokyo, Japan


May 27th & 28th 2021

Hybrid Model Seminar

For your convenience, the seminar will be held both online and offline.
In collaboration with the Spanish Chamber of Commerce in Tokyo SLBA will take place
at the Spanish Chamber of Commerce Auditorium in Tokyo for those who wish to attend physically. The online seminar will be streamed live from Tokyo. For those who wish to participate online we will provide you with the link once you sign up successfully.

Participation cost

Online 1 day 1,500 JPY,
Online 2 days 2,500 JPY

Offline 1 day 2,000 JPY
Offline 2 days 3,500 JPY

The panelists


Our team is made up of experienced professionals actively working in the world of sport business together with professional sports teams and world-renowned athletes.
We are a team with more than 10 years of experience in the sports business industry focused on creating effective digital content for sports marketing campaigns.
Many professionals of our Sports&Life family will be sharing their knowledge and expertise as special panelists at our SLBA seminar in Tokyo.

Our collaborators

A proven team of highly skilled businessmen, entrepreneurs, journalists, analysts and editors with an extended experience in the sports field. Our Sport Business colleagues and collaborators will be presenting the world’s latest landscape in European and Asian Sports Business. From professionals from the best football leagues, to the use of big data for data driven scouting and the irruption of eSports, the fastest-growing form of entertainment worldwide.

Special Guest Speaker

As a special guest, we will have the honor to listen to FCBarcelona former player and current Vissel Kobe’s captain Andrés Iniesta.

Most successful Spanish football player with 37 titles
FC Barcelona and Spanish National Team Legend and Vissel Kobe Captain
One of the most influential athletes in the world on Social Media
3rd best player of the decade by IFFHS (2011-2020) after Messi and Cristiano
One of the best players of FCBarcelona

“Professionalism in completion, Winning Mentality & Leadership theory in pro-sports club”
By Andrés Iniesta & Joel Borràs

Special Seminar

A cross seminar between the head of AI Methodology Head coach Juanky
and FB Escola Japan Head coach. 2 Football schools with different methodologies but with the same origin and DNA. The school of Tiki-Taka.

A special seminar focused on business and sports, through dynamic and short learning methods from different experts in the sports and business field. This workshop about sport business will help you navigate through the business side of sponsorships, athlete management, sports and marketing, sports and technology, eSports, and more.

A great opportunity to acquire deeper understanding about the global sports and business and the important role of relevant sports organizations through an easy friendly, fun and effective course suitable for all kinds of professionals.

Hurry up!

Come and join us!

Our panelists

Meet and network with these impressive speakers & panelists.

Contact us